The chemist Eugène Schueller founded in Francia the brand L'Oréal in 1907. The first product he created was a hair dye, a few years later he launched its perfumery and
cosmetics products. Due to its success the company began to settle in countries around the world coming to be more than 150. Thei product lines cover a wide range in perfumery, cosmetics and make up of very good quality at a very competitive price.