CAROLINA HERRERA
212 VIP Rose Red
€47,80
The purpose of the campaign is to raise awareness among consumers: purchasing 212 VIP Rosé Red means supporting a charity cause and combating AIDS in Africa. Friendship and collaboration are among the values promoted by 212 VIP.
The flacon is a buoyant reinterpretation of 212 VIP Rosé. For a luxurious effect, the ultra-feminine silhouette is rendered in a metalized red hue, the color that typically identifies the products launch in association with the RED organization. However, red is not any color for the brand; since Carolina Herrera’s inception in 1981, red has not only dominated the fashion chromatic palette, it has also colored many of the quintessential perfumes of the house.
