A perfume that takes you to vacation

09 | 11 | 2018
A perfume that takes you to vacation

It’s, perhaps, the first time I experience a Michael Kors and it actually, nails it! For that I give you my gratitude; honestly, I thought Michael Kors wasn’t a top fragrance brand – it has a relatively short portfolio and it is a fairly recent (since 2000) perfume activity. For Michael Kors to grow and step further into this industry it had to create a hit. Could it be WonderLust? I can’t be sure, but I would bet it is.

The generator idea for this perfume is the human appeal to travel and to “escape” from her world (it’s a female fragrance) to a tropical place which is, usually, a natural wonder. My thesis is that perfumes can be, besides commercial products, works of art, but one cannot forget that they are conceived to be consumed by people and, therefore, they must reach the highest human feelings and emotions. Michael Kors perceived that and developed a concept which so much dear to so many people: the inner force to travel, the spirit of “escaping” and the determination to discover world’s wonders.

When you apply it on your skin (and you have to, at least, try it) it is, in my opinion, impossible to not be familiar with this idea of evading. WonderLust fragrance is a rich mixture of floral and fruity elements, starting with Almond Milk and Bergamot and evolving into a composition of Dianthus and Heliotrope, that gives you that tropical scent with a nice finish of Sandalwood and Benzoin, it’s a very simple olfactory composition and, yet, powerful.

Unlike almost any other Michael Kors perfume bottles, either solid blocks or minimalistic narrow stones, WonderLust is, also at this level, a slightly different piece; it’s an elegantly curved object that appeals to woman sensuality, obviously.

The TV commercial for this perfume seems a lit bit poor and, even worse, it does not “demand” me to acquire this fragrance though, in a certain way, it captures WonderLust’s idea with a sort of a refinement.

José Cândido | May 2016

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